PennyProfit pulls your real fees, real ad spend and real costs straight from the source — then reconciles against your Shopify to the cent. When it doesn't match, we show you exactly why.
Founding-merchant pricing locked for life · No card required · Built for stores doing $200k–$2M
Shopify shows you sales. It doesn't show what you kept. Between COGS, payment fees, shipping, refunds and ad spend, most owners are guessing at their own margin.
Profit trackers that estimate fees with formulas, or quietly ignore ad spend they can't attribute, will happily show you a number. It just won't be your number.
PennyProfit's rule is simple: every figure traces back to a source record — a Shopify financial event, a payment processor payout, an ad platform invoice. If we can't trace it, we tell you, instead of hiding it.
One-click install from the Shopify App Store. Link your ad accounts and payment processors. Read-only access — PennyProfit can see your data, never touch it.
PennyProfit syncs your financial events server-side and runs a full reconciliation against Shopify's own numbers. Any variance is itemised — refunds, partial payments, currency, adjustments.
Open one dashboard every morning with the number that matters: what you actually kept. Anomaly alerts flag margin leaks before they become expensive.
Fees and payouts pulled from Shopify's financial events and your payment processor — never estimated with a formula.
Every dollar of spend counts against profit — attributed or not. We never hide unmatched spend to make your margin look better.
A visible ours-vs-Shopify check on every report. Match to the cent, or see the itemised variance. No silent drift.
Anomaly detection watches fees, refund rates and product margins, and tells you in plain English when something starts bleeding.
No percentage of your orders. No GMV escalators. The price you sign up at is the price — and founding merchants keep theirs for life.
PennyProfit never modifies your store. Data is encrypted in transit and at rest, and we're built GDPR-first for EU merchants.
Rough numbers in, honest estimate out. The real thing does this from your live data — to the cent.
Estimate assumes ~2.9% payment fees + ~4% refunds/other. Your store's real numbers will differ — that's exactly the point.
Most profit trackers were built for enterprise brands or dropshippers. PennyProfit is built for real stores that need a number they can act on.
| PennyProfit | Typical profit trackers | |
|---|---|---|
| How fees are tracked | ✓ Pulled from source records | ✕ Estimated by formula |
| Ad spend counted | ✓ All of it, always | ✕ Often only attributed spend |
| Reconciliation vs Shopify | ✓ Visible, to the cent | ✕ None — silent drift |
| Pricing model | ✓ Flat monthly | ✕ % of orders or GMV tiers |
| Built for | Stores doing $200k–$2M | Enterprise brands or day-one dropship |
Up to $30k/mo revenue
Up to $150k/mo revenue
Up to $500k/mo revenue
Founding merchants lock their rate for life — including through every feature we ship later.
One rule: every number traces to a source record. Most trackers estimate fees with formulas or quietly drop ad spend they can't attribute — which inflates your "profit." PennyProfit pulls financial events from the source, counts all spend, and shows you a visible reconciliation against your Shopify. If we don't match, we itemise why.
Net sales reconcile to the cent, because we read the same financial events Shopify does. True profit adds costs Shopify doesn't track (COGS, ad spend, shipping) — each shown with its source, so you can audit any figure in two clicks.
No. Never. Flat monthly pricing based on your revenue band. Your success shouldn't raise your bill by stealth.
About ten minutes: install from the App Store, connect ad accounts, confirm your product costs. If you're switching from another profit tool, we import your COGS and cost settings so you don't rebuild anything.
PennyProfit is read-only — we can't change anything in your store. Data is encrypted in transit and at rest, we never sell or share it, and we're built GDPR-first for EU merchants.
We're onboarding founding merchants in small batches and setting each store up personally, so your reconciliation is verified before you rely on it. Join the waitlist and we'll reach out with your slot — founding pricing is locked for life.
Founding merchants get personal onboarding, a verified reconciliation, and their rate locked for life.